We frequently encounter data while working with lists. It is a common problem caused by human error as well as duplication of data due to common practices – copy and paste procedure for consolidation of data.
Measures is amongst the most important and highly powerful features in Power Pivot. Measures are actually the calculations or formulas you add to the Pivot Table. Below is an example of it.
When you have a large data set with text strings, you may need to find or count data based on their text content. You may know to do this with numerical values, but also know that this can be done to ant cells that contain text strings.